Consumers often use search engines to find new products and services. Buying guides can help you convert these visitors into customers. Using commercial intent keywords is an excellent way to increase the number of conversions from mid-funnel visitors to bottom-funnel customers. These keywords typically appear in product descriptions, and are used to convey serious purchase intent. Examples of commercial intent keywords include “buy,” “deal,” “price,” and even “free shipping.”
Choosing a length for your guide depends on the product itself. If it’s a simple product, a quick overview may be all it needs. If it’s a complex product, however, a longer guide is necessary. In any case, make sure the length makes sense for the product. More words mean more keywords and more space for keywords, but keep in mind that the average consumer is unlikely to read a buying guide that contains too much fluff. Try to put yourself in the shoes of your target consumer to get a sense of what he or she needs to know in order to make the best decision for their needs.
Product buying guides are an excellent way to increase SEO and brand visibility. By creating helpful guides with accurate information, you can inspire trust and loyalty in your customers. These guides can be created as blog posts, and can be organized by category. As long as they are well-written and well-organized, you’ll have a high chance of success. This method of online marketing has many benefits. If you’re interested in starting a business, a buying guide will be a great way to promote your products and brand.